Sports big data analytics is set to become a driving force in the sports industry. Analytics is helping industry experts to take better decisions on a variety of issues ranging from selection of players during team formation to tactical plays during a game to increasing fan engagement.
Sports has always been about measuring, monitoring and analyzing, but these activities are being completely revolutionized by the IoT. Within a few short years, every jersey and bicycle, every ball, shoe, racket and even athletes themselves will be fitted with sensors that relay data to coaches and assistants via sports clouds.
“There’s a lot of interest in analyzing sports data through high-speed cameras, but a system can cost up to $1 million to implement and maintain. It’s only accessible to big clubs,” said Mahanth Gowda, a PhD candidate from the University of Illinois.
In an effort to make big data analytics more accessible for the sports industry, researchers from the University of Illinois at Urbana-Champaign have utilized low cost sensors that can be embedded into sports equipment as well as in wearable devices.
A team from University of Illinois and Intel developed advanced motion tracking algorithms located in inertial movement sensors and wireless sensors networks, fitted inside a ball and players’ shoes. If the technology gains traction, real-time analytics should be possible at anytime, anywhere.
Connected devices and the internet of things is going to play a huge role in the transformation of sports big data analytics. The objective of analytics applied to sports data is to turn it into the value for both consumers as well as sports professionals. The depth and precision of analysis will boost the efficiency of individual training strategies.
The entry of the IoT into the realm of sports will lead to a significantly better protection for the physical condition of the athletes, which is increasingly susceptible owing to the enormous tolls on the body.
Networked sensors, secure connectivity and data analytics can help us recognize dangers in real-time, develop effective prevention strategies and in doing so protect the lives and health of our athletes. The comprehensive expertise that IoT companies have accumulated in the health market and wearables are also applicable.
Tracking, saving, sharing and comparing your workout statistics like route, speed, distance, calories burned and even your ‘Suffer Score’ takes seconds but these are nothing compared to what’s being implemented at professional level to track the efficiency of sports person.
There’s no doubt about it – the Internet of Things is transforming society, and pushing numerous industries toward groundbreaking levels of innovation and integration, and the sports industry is not the exception.
It is clear technology is transforming sports although in some areas sports companies are being cautious. There is no doubt that big data can provide huge benefits. However, big data is not only important for sports professionals themselves, but also to fans, managers, and coaches as well as potential investors.
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